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Videocon- “The Indian Multinational”, also known as the ‘desi’ brand favorite among Indians in terms of electrical appliance shopping. It knows its people from their nerves as they share the same roots. Since years, Videocon has been nurturing Indian homes and ruling their hearts. The company has always served its country with the latest technology, environment friendly features and prices according to the citizens. Its popularity among Indians makes it the major shareholders of the electronic industry.

VIDEOCON, born in the year 1987, found by Shri Nandlal Madhavlal Dhoot. Through a technical tie-up with Toshiba Corporation of Japan, he launched India’s first world- class color television. The path-breaking attitude of him and his sons has made Videocon a household name across the nation, and it is the no.1 brand of consumer electronics and home appliances. As a whole, the company deals in Consumer Durables, Thomson CPT, CRT Glass, and Oil & Glass. But is famous with high quality consumer durables. The company basically deals in wide range of appliances like Plasma TV, LCD TV, Slim TV, Flat TV, Conventional DVD, Multimedia Speakers, Frost free Refrigerators, Direct Cool Refrigerators, Fully Automatic Washing Machine, Semi- Automatic Washing Machine, Microwave Ovens, Split Air conditioners, Grace Cassette Air Conditioners and Window Air Conditioners, having matchless quality. The Videocon group egresses as a USD 2.5 Billion global conglomerate which acts as trendsetter in every sphere it is dealing in and e enjoys a leading position in terms of sales and customer satisfaction in all consumer products.

The Videocon logo itself, reiterates the attributes of the company, which are very much dedicated towards the growth and maintenance of the set standards of excellence through quality, technology and innovation. From about a decade now, Videocon has been serving with the latest and the best technology and quality and still working hard to adapt the international technology to gratify the Indian needs. The new symbol of Videocon affirms its passion for global impact and the Group’s wide spectrum ranging from Electronics to Energy.

Videocon’s mission tells us about both existing and emerging realities: “To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future.” The statement means: “Videocon dotes upon customer satisfaction, make reliable customers, despite this cutthroat competition, advance planning, and strategies will fail all odds and obstacles and will deliver the best of product and energy.” So bring home the desi brand, who very well understands the desi needs and rules your heart.

Vinnit Alex is a well known author and has written articles on Apple iPods, Home Appliances, Refrigerators, online shop and many other subjects.

Article Source:http://www.articlesbase.com/home-improvement-articles/videocon-937462.html

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