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Over the last decade or so the world of commerce has changed into something completely different to what it used to be. Gone are the days when you would buy all of your required materials from whoever was your local supplier and this is down to the arrival of the Internet. With online buying and cheap delivery costs, you can buy your desired supplies from whomever you like wherever they happen to be based.

The companies that were quickest to move from a Bricks operation to a Bricks and Clicks operation have been the ones to see the biggest benefit to date. It is easy to feel that many others have been left behind, but the Internet has changed the face of enterprise across the world. There are some household names that as little as 5 or 10 years ago didnt register in our collective consciousness. Companies such as Amazon, Google, Twitter, Facebook, Itunes, ebay etc

Some of these sites will go the same way as sites like Netscape in the future i.e. lose popularity and become redundant. The reason for this is that a new site usually comes along that does the job better. Online competition moves so fast that many organisations get left behind, and keeping up with the pace is a full time occupation for those wanting to secure the top positions in the Google results.

With cheap and reliable courier services available, the size of the product you want to buy is almost irrelevant, if you know where to look, you will be able to find it for a bargain price online.

Online stores will offer the same warranties and returns policies as traditional high street stores, as well as offering considerable savings on top of that. The possibility of receiving a faulty item or of the item being damaged in transit is cancelled out by the saving made at the time of purchase. Many online companies use the price of the item as their main selling point.

This review will take a look at one of the Panasonic Real Pro Ultra series of massage chairs. The Real Pro Ultra is the current massage recliner series rolled out by Panasonic. We will look at the EP 30004 model. This chair will be reviewed in 5 key categories. Each category can earn up to 20 points for a total possible score of 100 points. We will evaluate the recliner in each of the following categories: Warranty & Customer Service, Comfort/Ergonomics, Ease of Use, Features and Massage Therapy. Let us see how this massage chair rates..

Warranty & Customer Service: With any electronic equipment or big ticket item, warranty protection is critical. Although, most massage chairs are built well, there are occasional problems. In this case, you want to make sure you have adequate protection. The EP 30004 comes with a 3 year parts and 1 year labor warranty from the manufacturer. We find this as fairly short and recommend you consider purchasing an extended warranty if it is offered. Customer service is dependent on the retailer the chair is purchased and is thus highly variable. Panasonic earns a 15 in this category.

Comfort & Ergonomics: To provide relaxation, a massage chair needs to be comfortable to sit in. Also, the design of the chair must be ergonomic, so you do not have to struggle to make adjustments with the chair. The Real Pro Ultra has soft padded armrests. The head pillow can be adjusted for each user and is also detachable. The chair back and seat are plush when seated. The leg ottoman can be adjusted up to 5 inches of additional extension. The controls are located in easy and accessible areas. The EP-30004 is well designed for comfort and ergonomics. We rate this recliner an 18 in this category.

Ease of Use: We are seeing an increasing amount to features being built into massage chairs. This is a very positive and beneficial development. The other side of this is being able to keep the control simple and easy to use. Panasonic has a good understanding of this dilemma and includes a voice guidance system built into the remote. If you need help with running a certain aspect of the chair, then the voice guidance is there to walk you through the steps. Otherwise, the controller comes with one touch automatic programs. It has an LCD showing what massage functions are running in the chair. There are a myriad of manual programming options which are fairly simple to use. We like this controller and its layout. We rate this chair a 19 for ease of use.

Key Features: The important features of the Panasonic EP-30004 are the Junetsu massage and the shoulder/arm stretch. Panasonic has developed the Junetsu style massage in the Real Pro Ultra. The Junetsu is an ultra fine kneading massage. This uses small circular motions that penetrate deeply through the muscles for a soothing massage therapy. Panasonic has developed a novel shoulder stretch in the EP 30004. The arm rest has padded covers that lift up, where the hands and arms can be placed inside. The airbags then activate to which hold the arms. The chair back then reclines slightly to extend the arms and shoulders. This slow, gradual stretch helps to elongate the muscles of the arms and shoulders. This stretch helps to remove tension from the muscles and increase the range of motion. Overall Rating for the Panasonic Real Pro Ultra for features is 19.

Massage Therapy: The massage functions built into the Panasonic EP-30004 include both automatic and manual programs. There are four 15-minute Pre-Programs, One 5-minute Quick Program and One 15-minute Self Program. There are 4 full body automatic courses and 5 different massage speed settings. The automatic massage functions include the following: Shiatsu, Gentle, Deep and Refresh. Panasonic has developed its exclusive Junetsu or ultra fine kneading massage system in the Real Pro Ultra. This chair provides high quality and realistically replicated massage therapies. There are two stretching functions. There is a lower body stretch and the shoulder stretch. The lower body is covered with 22 airbags including the hands, arms, buttocks, calves and feet. This chair also provides both Swedish and shiatsu style massages for excellent massage coverage. Overall Rating for the Panasonic EP 30004 massage recliner for massage therapy is 19.

We score the overall rating of the EP 30004 as a 90/100. This Real Pro Ultra series lounger is a solid and well built massage recliner. It has some new and innovative features such as the shoulder stretch and the Junetsu massage. It provides comprehensive and thorough full body massage capability. We have to say we are still disappointed with Panasonic’s lack of design aesthetics. The chair just has a very industrial look which unfortunately continues to be their trademark look. The warranty is a bit light and an extended warranty should be considered for adequate protection. This is definitely one of the best massage chairs in its class and if you are looking for one, then check this one out.