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Posts Tagged ‘packaging’

What Makes Packaging Effective?

November 7th, 2009 No comments

Packaging is a huge industry today, and studies show that it will only become much bigger with time! Over the next few years, tremendous emphasis will be laid on this field, as the expectations of the market are changing in that angle.

Whether you are a manufacturer of a very large product or a very small one; whether you are a reseller or an affiliate, what you cant discount is the power of good packaging materials, as that is what creates the first impression in the eyes of the customer. You will remember dozens of your personal experiences where you bought a product just based on the packaging! Too many times, excellent products fail to make the cut because they use sub-standard packaging material.

If you have a branding company that handles the way your product appears to the customer, it will also recommend the kind of packaging material which suits your product image. Otherwise, you would most probably have decided on the packaging material based on a whim or someone elses recommendation, and there is every chance that there would be something better suited for your product. Now that most companies use third party companies to handle their packaging needs, this can usually be done with a quick phone call to your vendor to discuss your new packaging needs.

Most products today have packaging solutions that are entirely tailor made for their own use ” including multiple layers of packaging, special stickers and many innovations in the way the product reaches the customer. One example is the steady increase in use of bubble wrap ” especially with the rise in consumption of consumer electronics, and other delicate products. Then there is the environment to think about. With packaging material being considered as one of the worst villains in the struggle for greenness, no company can choose to ignore the outcry!

Make sure you consider all these factors before choosing your packaging materials.

For expert advice about what bubble wrap you will require, please visit Aspak.co.uk for cardboard boxes and a complete range of packaging materials.

Packing Supplies And Their Importance

September 12th, 2009 No comments

If you have ever moved house or moved office, or just a general need to transport goods from location to location, then you will have needed to use packaging materials of some description. There are two main constructions of cardboard box, single wall and double wall.

Single wall is one layer of cardboard with one layer of fluting, ideal for smaller, lighter objects. Single wall boxes are perfect for packaging, storing and transporting a variety of products, especially where the weight of the contents is not great.

Double wall boxes consist of one cardboard layer, then a layer of fluting, followed by another cardboard layer, another fluting layer, and another cardboard layer. They are ideal for transporting, storing or posting heavier items.

Double walled boxes cost more than single walled to start with, but they last much longer as they can support far more weight and are therefore more durable.

If you need to package light items then after choosing a suitable box, they can then be supported inside that box using loosefill or as they’re more commonly known wotsits (but they dont taste nearly as good and are white!) Loosefill is ideal for protection of items that do not weight too much, heavier items however should be wrapped with bubble wrap before boxing and loosefilling.

Bubble wrap is an excellent way of padding you items against damage, but it also provides protection to items surrounding the heavy, bubble wrapped item. It is cheap to buy and so is a cost effective way to ensure no damage is done.

Depending on the goods you intend to package, you might prefer to use corrugated paper to keep items separate and thus protected. Sometimes called wavy paper or protection paper, corrugated paper is another cost effective way to protect items in packing boxes. Corrugated paper comes in 75 metre rolls in a variety of widths to suit any requirements.

The main thing to keep in mind when planning a packaging operation is that there is always a suitable packaging method for any item, however fragile or heavy, the part that requires the thought, is deciding what method to use on which items. So long as the selected method is appropriate, all of your items will arrive at their destination unharmed and in one piece.

For expert advice about what packaging supplies you will require, please visit Aspak.co.uk for cardboard boxes and a complete range of packaging materials.